B2B Saas Designer
Direct Mail Ads | Blockchain | Health
drop the file at images/ivan-portrait.jpg
Hey, I am Ivan Jose, from the Philippines
I take something complex, simplify it, and turn it into a flow people can actually understand. 6 years shipping end-to-end B2B SaaS. Integrations, enterprise org management, billing, and design systems.
I am a product furparent of 4 beautiful dogs and 4 majestic cats . Let’s talk about fur!
helloivanjose@gmail.comCase Studies
Audience Map Builder
Lettrlabs | End-to-end design with UX research
Billing Management
Lettrlabs | End-to-end design with UX research
Integration Framework
Lettrlabs | End-to-end design with UX research
Website Works
Trinergy Health, integrative psychiatry
Live site
Creative Beanie, web design studio
Webflow · Live site
ULedgerNet, Blockchain Explorer
Blockchain · ULedger
AJL Atelier, consultancy + podcast
Webflow CMS · Live site
Asymmetry VC, portfolio site
WordPress · Elementor
Hypervestor, investor platform
WordPress · Live site
NDS Models, agency roster
Webflow CMS · Live site
On The Path, podcast site
Webflow CMS · Live site
More of me
Experience
6 years designing products end-to-end. Core workflows, platform integrations, and enterprise surfaces, shipped cross-functionally with CTOs, PMs, and engineers.
Design systems
I build and own the system: tokens, documented components, and AI-ready specs backed by Storybook and the Claude Design System.
Industries
Health SaaS, a blockchain email-security platform, e-commerce, plus executive, investor, and podcast sites.
AI-assisted Workflow
I build AI skills and machine-readable specs so Codex, Claude, and Google Stitch produce on-brand work inside my design workflow.
What I bring, and what I build with.
These are the stacks I work in most, not a complete list. I adapt to whatever a team already runs on. The systems thinking carries over faster than the tooling does.
Product areas
Industries
Design & systems
Accessibility
AI workflow
Web & CMS
Reuse what works.
Reduce what distracts.
Make the interaction
carry the clarity.
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I start from product logic and mental models, not decoration. The interface should explain how the system behaves, especially in complex, ambiguous problems.
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I extend and advocate the design system before inventing new components, and keep it consistent enough that people and AI can both build from it.
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I work cross-functionally, close to PM, engineering, and stakeholders, explaining the concept behind a screen, not just the screen, so handoff feels like a shared product conversation.
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I prototype with engineering in mind, often in code or Codex, so the team can pressure-test states, feasibility, and edge cases before build cost rises.
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I treat B2B as consumer-grade underneath. A business buys the product, but one person still has to build an audience, configure automation, and pay, largely on their own. So I design the permissions, complexity, and scale a business needs with the speed, clarity, and ease people expect from consumer apps.